Disney and Build-A-Bear will be continuing their partnership by offering ‘The Child’, aka ‘Baby Yoda’, in Build-A-Bear workshops.
“I’m excited to share we will be one of the first companies to provide the digital and internet phenomenon who is trending higher than all the presidential candidates combined,” Build-A-Bear CEO Sharon Price John said during a presentation on Tuesday at the ICR Conference in Orlando, Florida.
“It’s great, again, to be in business with best-in-class partners,” John said, adding that Build-A-Bear, Disney, and Lucasfilm worked quickly to make the Baby Yoda character a reality.
“We started this process almost with the first episode,” John said.
No release date has other than the “next few months” has been announced.