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Bob Iger Comments on Actor and Writer Strike

Last month, in a CNBC interview a day before the onset of the actor’s strike, Disney CEO Bob Iger claimed that the demands of the striking Hollywood unions were “not realistic.” This statement resulted in substantial criticism, marking an unusual PR misstep for Iger.

Weeks after the incident, Iger seems to be in damage control mode. In today’s quarterly financial call, Disney CEO Bob Iger addressed the strikes, adopting a notably different tone.

“Nothing is more important to this company and its relationships with the creative community. and that includes actors, writers, animators, directors and producers.  I have deep respect and appreciation for all those who are vital to the extraordinary creative engine that drives this company and our industry.  It is my fervent hope that we quickly find solutions to the issues that have kept us apart these past few months, and I am personally committed to working to achieve this result,”

While there hasn’t been any clear advancement between studios and unions, this does seem to be a step forward, especially when compared to Iger’s comments from the previous month.

Tom Hedley
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