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Disney+ Ad-Supported Tier Won’t Have Ads in Kids Profiles at Launch

On Thursday, December 8, 2022, Disney+ will introduce its much-anticipated ad-supported subscription offering in the U.S., delivering more choices to consumers than ever before. With the launch, a new and comprehensive slate of subscription plans will be made available across Disney+, Hulu, ESPN+, and the Disney Bundle, giving viewers ultimate flexibility in choosing an option that suits their needs.

When the Disney+ ad-supported tier launches, the number of ads for children or preschool-aged viewers will be minimal at first.

CFO Christine McCarthy clarified the report by saying

“As it relates to the ad experience spread, it’s not all content on Disney+ being treated equally,” McCarthy said. “There will be no ads in kids profiles or preschool, at least at launch. And so this is going to be done very thoughtfully and looking at the content and also making sure that the advertiser is consistent with the content.”

To see what all of Disney’s subscription plans look like now, click here.

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