Disney has partnered with Apple, Roku and Google platforms for the premium VOD release
of “Mulan” on Disney+. Earlier this month, Disney announced that “Mulan” would be arriving on Disney+ on Friday, September 4th on “premium access”. Subscribers wishing to have access to the film will have to pay $29.99 on select platforms, but Disney did not identify those partner entities at that time.
Amazon Fire TV is not on the list of confirmed distribution outlets and new streaming entrants, HBO Max and Peacock, are currently not available on either Amazon or Roku. Other platforms such as Sky, PlayStation or Xbox haven’t been announced yet either.
This new agreement means Disney will share a cut of each transaction, typically ranging from 20% to 30%, which will reduce Disney’s net proceeds. If subscribers purchase the film at DisneyPlus.com, then all the money goes directly to Disney.
Releasing “Mulan” on a “premier access” basis on Disney+ is a new strategy for Disney given the sensitive time during the pandemic.
“We thought we would give it a try,” CEO Bob Chapek reasoned, “to try to recapture some of that investment that we’ve got.” He called the move a “one-off” and “a chance to learn.” At a $30 price point, the company could recoup a good amount of its investment, plus a major new title “also acts as a fairly large stimulus to sign up for Disney+.”