Today, during the third fiscal quarter earnings call for The Walt Disney Company, CEO Bob Chapek announced that Disney plans to launch a new international entertainment streaming service in 2021 under the Star brand it acquired from Fox.
The unnamed streaming service will include the following brands: ABC Studios, FX, Freeform, Searchlight, and 20th Century Studios.
Star will not carry licensed content and the service will be integrated into Disney+ in many markets.
“In terms of the general entertainment offering internationally, we want to mirror our successful Disney Plus strategy by using our Disney Plus technical platform, bringing in content we already own and distributing it under a successful international brand that we also already own, which is, of course, Star,” Chapek said.
“I think it’s important to look at the differences at how we plan to enter the market,” Chapek went on to say. “Hulu aggregates third party content; this will not…Hulu has no brand awareness outside of the US.”
Pricing for the service or a release date has not been revealed yet.