Automaker Hyundai has released some new commercials featuring Marvel characters from your favorite Disney+ shows. Anthony Mackie’s Captain America, Elizabeth Olsen’s Wanda Maximoff, and Tom Hiddleston’s Loki all make appearances. You can watch the ad below:
“We were dedicated to creating custom content calibrated to the precise needs of Hyundai. We scripted, produced, and managed creative for all three spots—a point of differentiation in the marketplace. The result is a sophisticated, compelling creative campaign that we’re incredibly proud of and believe will resonate with Marvel fans,” said Mindy Hamilton, SVP of partnership marketing at The Walt Disney Company.
Angela Zepeda, CMO, Hyundai Motor America, also said the following, “The Marvel Cinematic Universe has captivated audiences and it’s an incredible opportunity to utilize their characters and storylines with custom creative for the all-new Tucson. This promotional partnership elevates our biggest launch campaign ever which showcases how we questioned every detail and assumption when developing the 2022 Tucson—resulting in our most innovative and technologically advanced vehicle to date.”
The video has already racked up more than 2 million views worldwide.