Disney Plus launched March 24 in the UK, Ireland, Germany, Italy, Spain, Austria and Switzerland, and with its debut the streaming service hit a major milestone. According to third party estimates, the streaming service app was downloaded 5 million times.
Keep in mind, the number of app downloads does not necessarily translate into the number of subscribers because Disney Plus subscribers can download and install multiple apps on several devices.
The European launch of Disney Plus comes roughly 4 months after the streaming service launched in the US, Canada, the Netherlands, Australia and New Zealand with a hefty amount of loyal fans. As of Feb. 3, Disney Plus announced it had 28.6 million subscribers.
So far this year, Disney Plus is the No. 7 ranked non-gaming app by consumer spending worldwide, per App Annie (trailing behind Tinder, YouTube, Netflix, TikTok, Tencent Video, and iQIYI). The European launch of the streaming service could push it higher on the list.
Disney Plus has also yet to launch in two other markets. The streaming service launch was delayed in France by two weeks with a new debut date of April 7 while Disney Plus India is currently postponed indefinitely.
The success of the app could be attributed to the number of people looking for entertainment options while staying at home due to the COVID19 pandemic. Nevertheless, with access to more than 500 films, 26 original movies and series, and thousands of television episodes from Disney, Pixar, Marvel, Star Wars, National Geographic and more, the conglomerate has proven it is the frontrunner for family entertainment.