Lylle Breier has been promoted to executive VP of marketing partnerships and special events at the Walt Disney Company.
In Breier’s new role, she will oversee global studio marketing and enterprise corporate functions as well as various duties central to the company’s growth and engagement strategies. She will be responsible for driving marketing partnerships for both feature films and streaming releases, including multi-platform brand campaigns, creative content production, event sponsorships and product placement for Disney Live Action, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios/Marvel Entertainment, Lucasfilm, 20th Century Studios, and Disney+. She will also lead the strategy, production, and operation of Special Events, including premieres, stunts, stage presentations, and fan conventions.
“Whether securing multi-platform partnerships or pulling off large-scale events across the globe, Lylle has been at the center of some the industry’s most elaborate, memorable and successful programs,” said Ayaz said in a statement.
Added Breier, “I’m incredibly grateful for the fans who inspire us to push new boundaries, and the leadership team – Bob Iger, Alan Bergman,and Asad Ayaz – who continually support and champion our efforts.”
Breier first joined Disney as an undergraduate intern at Buena Vista Pictures while at UCLA. She is a member of the Academy of Motion Picture Arts and Sciences, the Television Academy, BAFTA and Women in Film. She also serves on the board of My Friend’s Place , Southern California’s largest homeless shelter for youth.