Home » All News » Disney Reportedly Considering Membership Program Similar to Amazon Prime

Disney Reportedly Considering Membership Program Similar to Amazon Prime

According to the Wall Street Journal, the Walt Disney Company is reportedly considering the idea of introducing a membership program that would offer discounts and special perks for their streaming services, parks, resorts and merchandise.  Internally, execs are referring to the program as Disney Prime although that is not expected to be the official name of the service.

While Disney already has membership programs such as the D23 fan club and Disney Parks annual passports, this membership would apparently be geared more toward casual fans.

Another goal for this membership would be to better tie Disney’s various products together.  For example,  Disney+ is preparing to add a feature where viewers can scan a code in the service in order to buy merchandise associated with certain titles. This capability could launch later this year.

Kristina Schake, senior executive vice president and chief communications officer at Disney said the following:

“Technology is giving us new ways to customize and personalize the consumer experience so that we are delivering entertainment, experiences and products that are most relevant to each of our guests. A membership program is just one of the exciting ideas that is being explored.”

The membership program would also allow Disney to learn more about its customers’ habits across multiple services.

Stay tuned for more details!

Source: Wall Street Journal

Michelle Beck
Follow Me!

Leave a Comment