Disney+ reportedly has over a million US subscribers, pre-launch


Disney’s new streaming service, Disney+, doesn’t launch until mid-November, but it may have already signed up more than a million customers in the U.S., according to new data from analytics firm Jumpshot, out this week. 

Jumpshot uses a panel of 100 million devices to gather its consumer insights. The firm claims to be able to view data about consumer searches, clicks and transactions, including those behind walled gardens, like Amazon, Netflix, Google and others.

In the case of the Disney+ data, Jumpshot tracked the number of visits to a sign-up page, then how many users followed through to purchase. It uses a statistical calibration from the panel to represent the U.S. internet population at large.

It still remains to be seen how the streaming wars will pan out when Disney+, Apple TV+, HBO Max, Peacock and Jeffrey Katzenberg’s Quibi all make their U.S. debuts. Most consumers, after all, have limits on how much they can spend on subscriptions.

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