Disney+ Sees 28% Increase in App Installs Over Christmas

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Disney+ saw another major spike of app downloads over the Christmas weekend thanks to the premiere of Pixar’s “Soul” on the streaming service.

According to market-research firm Sensor Tower, Disney+ had 2.3 million global installations over the Christmas holiday (Friday to Sunday) which adds up to a 28% increase over the previous weekend.

Unlike the release of “Mulan” on Disney+, “Soul” was free to all subscribers.  “Mulan” debuted on the streamer over the Labor Day Weekend for $29.99 and saw a 68% spike in downloads.

Disney just announced earlier this month during its Investor Day presentation that Disney+ reached 86.8 million subscribers globally in a little over a year since launching.

 

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