Disney+ saw another major spike of app downloads over the Christmas weekend thanks to the premiere of Pixar’s “Soul” on the streaming service.
According to market-research firm Sensor Tower, Disney+ had 2.3 million global installations over the Christmas holiday (Friday to Sunday) which adds up to a 28% increase over the previous weekend.
Unlike the release of “Mulan” on Disney+, “Soul” was free to all subscribers. “Mulan” debuted on the streamer over the Labor Day Weekend for $29.99 and saw a 68% spike in downloads.
Disney just announced earlier this month during its Investor Day presentation that Disney+ reached 86.8 million subscribers globally in a little over a year since launching.