Ajay Arora has joined Disney’s Streaming Services as the new senior VP of product, commerce, and experimentation. In Arora’s new role, his team will oversee and support projects for Disney’s streaming services platforms including Disney Plus, Hulu, ESPN Plus and Star Plus.
Arora was previously Netflix’s director of product innovation for growth and has over 20 years of experience in product management and engineering. At Netflix, he led the introduction of a new lower-priced subscription tier catering to emerging markets and also recently launched a bundled streaming product enabling partnerships with cable and telco operators.
“Ajay brings a wealth of experience to Disney Streaming and will be intimately involved in every aspect of building out an innovative payments platform to drive global monetization across all our streaming services,” said Jerrell Jimerson, EVP of product and design for Disney Streaming in a statement. “He will work in close collaboration with the existing team to continue the great work that’s been done to expand upon our world-class commerce and experimentation capabilities.”