Fox Entertainment and Hulu fave announced a multiyear content deal renewal, encompassing in-season streaming rights for Fox’s primetime shows which also includes an extensive multi-platform marketing partnership.
Under the new deal, all Fox primetime entertainment programming – ranging from Family Guy and The Simpsons to The Cleaning Lady and new breakout drama The Accused to The Masked Singer and Next Level Chef — will continue to stream on Hulu the next day following their linear telecast. Additionally, the deal also includes joint Fox and Hulu branding across all Fox marketing efforts for its programming on the network’s platforms and beyond as well as on Hulu.
“Our long-standing, valued partnership with Hulu consistently generates impressive results and creates an important pathway for our scripted, unscripted and animated series to maximize viewer reach,” said Rob Wade, CEO of Fox Entertainment. “Under this new deal, Fox solidifies its longer-term streaming strategy, while harnessing the power and strength of both Hulu and Fox to better serve our audiences and bring visibility to premium content across our streaming and linear platforms.”
“Continuing to be the next-day streaming home for current Fox hits, along with out-of-season episodes of well-loved Fox titles, reinforces Hulu’s unique position in the streaming space – as the only SVOD service to carry next-day series from multiple broadcast networks,” said Joe Earley, President of Hulu. “Fox has always been a great partner, but now Rob and his teams are leveling-up our relationship with their new marketing commitments, helping viewers understand where they can watch all of these shows.”
Fox series produced by Disney Television Studios include 9-1-1, 9-1-1: Lone Star and The Resident, as well as perennial animated favorites The Simpsons, Family Guy, Bob’s Burgers and The Great North. Fox Alternative Entertainment produces unscripted hit series The Masked Singer, as well as I Can See Your Voice, Name That Tune, Domino Masters and, in association with Studio Ramsay Global, Next Level Chef and upcoming series Gordon Ramsay’s Food Stars.
Other Fox programming includes dramas The Cleaning Lady (Warner Bros. TV and Fox Entertainment), Alert: Missing Persons Unit (Sony Pictures Television and Fox Entertainment) and Accused (Sony Pictures Television and Fox Entertainment, All3Media America); comedies Call Me Kat (BBC Studios, Warner Bros. Television and Fox Entertainment) and Welcome to Flatch (Lionsgate, BBC Studios and Fox Entertainment); and the unscripted series Special Forces: World’s Toughest Test (Minnow Films) and LEGO Masters (Endemol Shine North America), MasterChef and MasterChef Junior (Endemol Shine North America and One Potato Two Potato), Hell’s Kitchen (ITV Entertainment and A. Smith & Co.), Beat Shazam (Apploff Entertainment, MGM Television, BiggerStage and Shazam) and the upcoming new dating series Farmer Wants a Wife (Eureka Productions).
Source: Deadline