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‘Hawkeye’ Viewership Trails Behind Other Marvel Disney+ Series

Marvel Studios’ “Hawkeye” series premiered with two episodes on Disney+ on November 24th.  According to stats from Samba TV, viewership for the new series trails behind other Marvel shows which have already debuted on the streaming service.

Samba TV reports that the first episode of “Hawkeye” drew 1.5M U.S. households over the Wednesday-Sunday holiday period, while only 1.3M watched the second episode.

“Hawkeye” is the fourth live-action MCU series on Disney+. For comparison, Marvel’s Loki premiere was watched by 2.5M homes over June 9-13.  “Hawkeye’s” 5-day total also fails to measure up to the 3-day premieres of Falcon and the Winter Soldier (1.8M) and WandaVision (1.6M).

Samba TV only measures viewership (of at least 5 minutes) in SmartTV terrestrial TVs with a panel size of 3 million U.S. households. Even though the numbers don’t tell the entire story of a show’s total number of viewers, including mobile and online, Samba TV is one of the few metrics firms out there monitoring streaming viewership.

Despite the lower viewership numbers, “Hawkeye” still holds an impressive 94% critics score on Rotten Tomatoes.

In Marvel’s “Hawkeye”, former Avenger Clint Barton has a seemingly simple mission: get back to his family for Christmas. Possible? Maybe with the help of Kate Bishop, a 22-year-old archer with dreams of becoming a Super Hero. The two are forced to work together when a presence from Barton’s past threatens to derail far more than the festive spirit.

Starring Jeremy Renner as Clint Barton/Hawkeye and Hailee Steinfeld as Kate Bishop, “Hawkeye” also features Vera Farmiga, Fra Fee, Tony Dalton, Zahn McClarnon, Brian d’Arcy James and newcomer Alaqua Cox as Maya Lopez.

The series is helmed by Rhys Thomas and directing duo Bert and Bertie.

The first two episodes of “Hawkeye” are streaming now on Disney+ with new episodes dropping every Wednesday through December 22nd.

You can check out the trailer for “Hawkeye” below and read our review of the first two episodes here:

Source: Deadline

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