Randy Freer, will step down from his role as Hulu CEO as Disney works to consolidate its direct-to-consumer business under its own executives. Disney said in a press release that the decision to roll Hulu’s business operations into Disney’s direct-to-consumer division is to help “rapidly grow our presence outside the US.”
Hulu and everything streaming under the Disney umbrella will now operate under Kevin Mayer, who heads up the division for Disney that includes Disney+, ESPN+, and now Hulu.
Kevin Mayer, Chairman, Direct-to-Consumer & International, The Walt Disney Company, released the following statement:
“I want to thank Randy for his leadership in the last two years as CEO and for his collaboration the past several months to ensure an exceptionally bright future for Hulu. With the successful launch of Disney+, we are now focused on the benefits of scale within and across our portfolio of DTC businesses. Further integrating the immensely talented Hulu team into our organization will allow us to more effectively and efficiently deploy resources, rapidly grow our presence outside the U.S. and continue to relentlessly innovate. There is a tremendous amount of opportunity ahead, and I am confident in our ability to accelerate our positive momentum and better serve consumers.”
Randy Freer released the following statement:
“I am grateful for my time at Hulu, and the opportunity to work and learn with an incredibly talented and dedicated group of people. I also want to thank Kevin and The Walt Disney Company, as well as NBCUniversal and Fox, for providing me the opportunity to lead Hulu during a time of tremendous growth and significant industry transformation. Hulu has established itself as a leading choice for consumers looking for the best TV service available today, and I am confident Hulu will thrive inside Disney under DTCI’s leadership and resources.”
This move was widely expected in the industry as Disney has been making a lot of changes after its total acquisitions of Hulu and 21st Century Fox. Disney has mentioned multiple times that they plan to expand Hulu overseas and it seems this might be the first step in that plan.