During the Walt Disney Company Investor Call, CEO Bob Iger continued to share the news that they plan to expand Hulu internationally in 2021. The news comes just days after Disney announced Hulu CEO, Randy Freer, will be stepping down.
Hulu has seen a huge spike in subscribers due to the Disney+ and Hulu Bundle, so it makes absolute sense that Disney would want to expand this further. This has helped keep churn rates down for Hulu due to the bundle with Disney+.
“Thanks to our incredible collection of brands, outstanding content from our creative engines and state-of-the-art technology, we believe our direct-to-consumer services, including Disney+, ESPN+ and Hulu, position us well for continued growth in today’s dynamic media environment,” said Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company.
Disney didn’t confirm a precise time frame for Hulu’s international launch, as Iger said the first priority is the global rollout of Disney+, which has had a booming start. The company announced that Disney+, which only launched in mid-November, has already grown to 26.5 million paying subscribers. Hulu, by comparison, has 30.4 million in total, but has been around for roughly 12 years.
“We feel that we need to concentrate on those launches, in the marketing and the creation of product for those and then come in with Hulu right after or soon after that,” said Iger. “So we don’t have specifics, except we do plan to begin rolling Hulu out, I’d say probably in 2021 — internationally that is — after the Disney Plus launch,” he added.