For the first time ever, select ESSENCE Festival musical performances and programming will be available to livestream only on Hulu. Today, Hulu announced that it will be the official streaming destination of the 2022 ESSENCE Festival, which will take place in person in New Orleans, and virtually, from June 30 – July 3, 2022.
The Walt Disney Company previously announced it will be the exclusive entertainment sponsor of the 2022 ESSENCE Festival of Culture™ presented by Coca-Cola®. ESSENCE Fest is one of the largest festivals in the country, drawing more than 500,000 attendees annually over the July Fourth weekend. ESSENCE Communications, Inc. is the leading media, technology and commerce company serving Black women and communities.
This year, The Walt Disney Company invites Festival attendees to experience “The Power of Joy” and the many ways Black joy reflects itself at Disney and the communities it touches. Fans will have the opportunity to immerse themselves in culture-defining storytelling, engage in unforgettable entertainment, interact with some of today’s biggest stars and enjoy culinary experiences.
Already announced performances include Kevin Hart, Nicki Minaj, Janet Jackson and New Edition.