Hulu’s chief marketing officer Kelly Campbell has been promoted to president of Hulu. She succeeds Randy Freer, who exited as Hulu CEO about a month ago.
In her new role, Campbell will manage Hulu’s suite of on-demand and livestreaming businesses. She will work closely with Disney’s TV and film studios on Hulu’s original content, and with other Disney Direct-to-Consumer & International leaders on the integration of key aspects of Hulu’s operations across the segment.
“Kelly is an immensely talented leader who has been a driving force in defining Hulu’s brand vision and strategy,” said Mayer today. “She has built a tremendous multi-talented team and developed strategic campaigns that helped double Hulu’s subscriber base. Our senior leadership team is excited to welcome her aboard and can’t wait to work together to further grow Hulu’s footprint in the U.S. and beyond.”
As Hulu’s CMO, Campbell was responsible for subscriber growth; brand, content and business-to-business marketing; creative development; research and insights; and viewer experience. Prior to Hulu, she spent 12 years at Google in various leadership and marketing roles across the Google Ads and Google Cloud businesses, including a year in Google Japan building the Online Sales and Operations functions. She began her career in finance as an investment banking analyst at JPMorgan Chase.
“This is a time of extraordinary growth and transformation for Hulu, and I am incredibly energized by the opportunity ahead as we enter into this next chapter,” said Campbell. “The Hulu team is among the brightest, most technologically and creatively audacious in the industry, and I know we are going to do great things as part of the pioneering and equally bold team Kevin has built at DTCI.”
Campbell will report directly to Direct-to-Consumer & International chairman Kevin Mayer.