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‘Loki’ First-Day Viewership Breaks Record For Marvel Disney+ Show

“Loki” debuted on Disney+ Wednesday and proved to be a huge success for the streamer.  The show not only drew a 95% critics score and 92% audience score on Rotten Tomatoes but also surpassed viewers for any of Marvel’s Disney+ shows including “Falcon and The Winter Soldier” and “WandaVision.”

Samba TV reports that “Loki’s” premiere was watched in 890k households on the first day.  As a comparison, “The Falcon and the Winter Soldier” debuted in 759k households and “WandaVision” landed in 655k.  The God of Mischief also beat “Cruella’s” four-day premiere, however that film cost viewers an additional fee to watch.

The outlet previously reported that 1.7 million households watched “The Falcon and the Winter Soldier” during its first weekend and 1.6 million tuned in for “Wandavision.”   Seeing as Loki was released on a Wednesday as opposed to a Friday like the other Marvel series, it will be interesting to see how the numbers stack up over the weekend.

“Clearly, the growing number of households tuning in on Day 1 proves that the Marvel Disney+ series are growing in momentum,” said SambaTV.

Samba TV only measures viewership (of at least 5 minutes) in SmartTV terrestrial TVs with a panel size of 3 million U.S. households. Even though the numbers don’t tell the entire story of a show’s total number of viewers, including mobile and online, Samba TV is one of the few metrics firms out there monitoring streaming viewership.

Marvel Studios’ “Loki” features the God of Mischief as he steps out of his brother’s shadow in a new series that takes place after the events of “Avengers: Endgame.” Tom Hiddleston returns as the title character, joined by Owen Wilson, Gugu Mbatha-Raw, Sophia Di Martino, Wunmi Mosaku and Richard E. Grant. Kate Herron directs “Loki,” and Michael Waldron is head writer.

New episodes of “Loki” drop every Wednesday on Disney+.


Source: Deadline


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