Disney is launching a new campaign called “Marvel Must Haves” which features new products inspired by Mavel’s upcoming series on Disney+. The 52-week reveal features a varity of merchandise including toys, games, books, apparel, home décor and more.
Mirroring Marvel Studios’ upcoming Disney+ series rollouts, Marvel Must Haves will serve as the preeminent source on Marvel.com for product reveals supporting each new series, beginning with Marvel Studios’ WandaVision, premiering on January 15.
“Fans tuning into Disney+ this year will experience Marvel like never before with six exhilarating series, complemented by must-have merchandise featuring character favorites and milestone moments,” said Paul Gitter, SVP, Marvel Licensing. “Marvel Must Haves is an unprecedented weekly celebration where fans around the world can discover cool new products that authentically celebrate each new episode.”
Every Monday, starting January 18, through the end of the year Marvel.com, will debut epic new product highlights via the Marvel Must Haves landing page, kicking off with Marvel Studios’ WandaVision. Premiering on January 15 on Disney+, WandaVision marks the first series from Marvel Studios streaming exclusively on Disney+ starring Elizabeth Olsen and Paul Bettany. The series is a blend of classic television and the Marvel Cinematic Universe in which Wanda Maximoff and Vision —two super-powered beings living idealized suburban lives— begin to suspect that everything is not as it seems.
Weekly reveals will be on a rolling cadence throughout the year and include product offerings around new characters and cliffhangers. Marvel Must Haves will include some of the world’s biggest brands including Hasbro, LEGO, Funko, Her Universe, Loungefly and others. A wide array of merchandise will also be available from shopDisney.com, select Disney Parks, Amazon, Hot Topic, Ulta, Walmart and Target, teeing up to additional series launches including, Marvel Studios’ The Falcon and the Winter Soldier, Marvel Studios’ Loki, Marvel Studios’ What If…?, Marvel Studios’ Ms. Marvel, and Marvel Studios’ Hawkeye.
Below is a sneak peek at some of the new WandaVision merchandise: