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‘Moon Knight’ Premiere Viewership Higher Than ‘Hawkeye’ But Trails ‘Loki’

Marvel’s “Moon Knight” 5-day premiere on Disney+ saw 20% more viewers than Marvel’s Disney+ Original Series Hawkeye. “Moon Knight” drew in 1.8M U.S. households over the period which ties the first 5 day viewership of Marvel’s Falcon and The Winter Solider.  Hawkeye ultimately ended up drawing in 1.5M households in its first five days from November 24-28.

Despite the high numbers, “Moon Knight” was still unable to beat out Loki’s viewership which stands as the most watched Disney+ series so far with 2.5M U.S. households from June 9-13.  Loki also holds the record for the most watched Disney+ season series finale over 5 days with 1.9M U.S. households, measured from July 14-18.

The above figures come from Samba TV.  Samba TV only measures viewership (of at least 5 minutes) in SmartTV terrestrial TVs with a panel size of 3 million U.S. households. Even though the numbers don’t tell the entire story of a show’s total number of viewers, including mobile and online, Samba TV is one of the few metrics firms out there monitoring streaming viewership.

Disney/Pixar’s Turning Red recently became the most watched feature premiere ever on Disney+, clocking 2.5M U.S. households in its first weekend per Samba TV from March 11-13.

For a global breakdown, “Moon Knight” was watched by 277K UK households in its first five days, 88K households in Germany, and 11K in Australia. For comparison, Marvel’s Hawkeye series saw 199K UK homes, 63K German homes, and 10K in Australia over its first Wednesday-Sunday.

“Moon Knight” follows Steven Grant, a mild-mannered gift-shop employee, who becomes plagued with blackouts and memories of another life. Steven discovers he has dissociative identity disorder and shares a body with mercenary Marc Spector. As Steven/Marc’s enemies converge upon them, they must navigate their complex identities while thrust into a deadly mystery among the powerful gods of Egypt.

The series stars Oscar Isaac, Ethan Hawke and May Calamawy. Mohamed Diab and the team of Justin Benson & Aaron Moorhead directed the episodes. Jeremy Slater is the head writer, and Kevin Feige, Louis D’Esposito, Victoria Alonso, Brad Winderbaum, Mohamed Diab, Jeremy Slater and Oscar Isaac are the executive producers. Grant Curtis, Trevor Waterson and Rebecca Kirsch serve as co-executive producers.

The first episode of Marvel’s “Moon Knight” Disney+ Original series is available to stream now, with new episodes dropping every Wednesday through May 4, 2022.

You can watch a trailer for “Moon Knight” below, check out all the details we noticed from Episode 1, and read our review of the first four episodes here:


Source: Deadline

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