Last month, Disney made the decision to release Mulan on its streaming service after the film’s theatrical release was delayed several times due to the Coronavirus pandemic. Disney+ debuted Mulan on September 4th on its “Premier Access” platform which cost subscribers $29.99 to have access to the film.
Recently, Disney CFO Christine McCarthy spoke at the Citi 2020 Global Technology Conference and discussed the difficult decision to release Mulan on the streaming service citing the move was “not an easy decision”, but said executives were “very pleased” with the results of Mulan’s Disney+ release validating other analyst reports.
According to Bloomberg.com, Mulan caused a major spike in Disney+ downloads. The outlet stated downloads of the streaming app rose 68% to 890,000 over Labor Day weekend. In addition to the surge in installations, consumer spending on the app climbed 193% to $12 million compared with a week earlier.
Now, there is a new report from Yahoo! Finance, citing data from 7Park Data which claims 9 million US Disney+ subscribers purchased the film between September 4th and the 12th, which is about 25% of the US Disney+ subscribers.
Under that scenario, the outlet suggests that net profits would equate to $261 million for U.S. markets alone. By this estimate, if the movie were to gross that at the box office, it would place #2 on the all time domestic openings list, right on par with Avengers: Infinity War.
Mulan scored a 75% on Rotten Tomatoes with a 51% audience score while Avengers: Infinity War scored 85% with a 91% audience score.
Disney has yet to release any actual numbers from the Mulan release, but might do so in its next quarterly financial results in November.
If Mulan’s Disney+ release was a huge success, then that brings into question if the streaming service could potentially release other upcoming movies to “Premier Access”, most notably would be Marvel’s Black Widow which is currently scheduled to hit theaters on November 6th and Pixar’s Soul which is scheduled for November 20th.