Lucasfilm’s “Star Wars: Ahsoka” series premiered with two episodes on Disney+ on August 22nd. The first episode drew 1.2M households in Live+5 day viewership while the second drew 956K U.S. households.
The news comes from Samba TV. Samba TV only measures viewership (of at least 5 minutes) in SmartTV terrestrial TVs with a panel size of 3 million U.S. households. Even though the numbers don’t tell the entire story of a show’s total number of viewers, including mobile and online, Samba TV is one of the few metrics firms out there monitoring streaming viewership.
According to Deadline, Ahsoka‘s first episode ratings are even with the first episode of the Tony Gilroy-created Star Wars series Andor, which also pulled in 1.2M households over its live+5 day. Andor debuted on Disney+ on September 21, 2022. However, the ratings for Ahsoka Episode 1 “Master and Apprentice” are down by 50% from the Live+5 day of Obi-Wan Kenobi, which dropped on May 27, 2022, with that Jedi force pulling in 2.4M households. Ahsoka Episode 1 also is down from the first episode of Season 3 of The Mandalorian by 29%, with that series from Filoni and Jon Favreau earning 1.7M U.S. households in its L+5D. The Mandalorian S3 began streaming on March 1.
Said Cole Strain, Samba TV’s VP Measurement Products: “Disney+ continues to find success with live-action Star Wars series, with Ahsoka serving as the latest show to draw in more than 1 million households across its first six days. Rosario Dawson’s portrayal of the Jedi shows that not only are fans eager for more adventures in the Star Wars universe, but that they’ll gladly watch shows led by female characters. With women serving as five of the six main characters, this opens a new chapter in the Star Wars saga.”
Set after the fall of the Empire, “Star Wars: Ahsoka” follows the former Jedi Knight Ahsoka Tano as she investigates an emerging threat to a vulnerable galaxy.
“Ahsoka” stars Rosario Dawson, Natasha Liu Bordizzo, Mary Elizabeth Winstead, Ray Stevenson, Ivanna Sakhno, Diana Lee Inosanto, David Tennant, Lars Mikkelsen and Eman Esfandi. The episodes are directed by Dave Filoni, Steph Green, Peter Ramsey, Jennifer Getzinger, Geeta Vasant Patel and Rick Famuyiwa. Dave Filoni is the head writer and executive produces along with Jon Favreau, Kathleen Kennedy, Colin Wilson and Carrie Beck. Karen Gilchrist serves as co-executive producer.
You can also check out the trailer for “Ahsoka” below and read our review here: